https://seancrowe.com/blog daily 0.75 2019-06-04 https://seancrowe.com/blog/2019/6/4/design-your-way-to-better-meetings monthly 0.5 2019-06-04 https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1559676879449-U2KV3FSDI0TRRXAF25BQ/image-asset.jpeg Blog - Design your way to better meetings https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1559676993061-B3NLQYXE2CO9O9QOA7QK/002.jpg Blog - Design your way to better meetings https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1559676928109-5PF6IR90GBTNNZAQDWKV/image-asset.jpeg Blog - Design your way to better meetings https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1559677072897-H8C3NRHJ493CELAL3QHX/image-asset.jpeg Blog - Design your way to better meetings https://seancrowe.com/blog/2015/2/10/i-still-cant-use-my-bike-gears-correctly monthly 0.5 2019-06-19 https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1558387205005-0MFJL36NFKSKNRZW94F8/1_dyCIq86QgLmhZdoIqorbKg.png Blog - I still can't use my bike gears correctly https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1558387088083-NBE5FW3B3NG923PITED6/1_xhkE5fuiY7_X7cUafbtXYA.png Blog - I still can't use my bike gears correctly Illustrations via http://worldofbikes.com/articles/how-to-shift-shimano-sti-levers-pg109.htm https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1558387234096-BPJJG5E3PS4STZC67OY6/1_2rw3WPFtLp35FuaPizIa0A.png Blog - I still can't use my bike gears correctly https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1558388237828-CTD589M1NUW6109JI08Y/1_pzWsuiCUYVYlgcc4FQmQwg.png Blog - I still can't use my bike gears correctly https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1558388650054-2JN7B1RSRKHW3FTZUOZM/1_TUFkG858a-PaNdlbL-4yDw.jpeg Blog - I still can't use my bike gears correctly https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1558388003128-L0FJUIE9YARY87A5OXZK/1_FBYtuiwnFm5W2HRuki2zYw.png Blog - I still can't use my bike gears correctly https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1558388213809-I183J8WCTAVPXACLOEYW/1_fPbrketjacditTV7gPv6Mg.png Blog - I still can't use my bike gears correctly https://seancrowe.com/blog/2014/10/16/how-full-are-the-other-subway-cars monthly 0.5 2019-06-19 https://seancrowe.com/blog/2014/8/25/does-your-phone-really-need-a-camera-button monthly 0.5 2019-05-21 https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1558368295968-YO3G80RAPIWUG8D3QI0T/1_bvYz2GU_v_e5hgNNgISdIA.jpeg Blog - Does your phone really need a camera button? https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1558368104746-E15OYWI7EEHEG7C28MI6/1_x0g3b1_9wxlBwIYiCDyyfQ.png Blog - Does your phone really need a camera button? https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1558368255964-YR1827OOUJ9SNGZMY23P/1_cNgeqNthYnRvf5U4_iLTrA.png Blog - Does your phone really need a camera button? https://seancrowe.com/blog/2013/12/01/designing-interfaces-with-movement-learning-from-filmmakers monthly 0.5 2019-05-20 https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1558365058029-CS20B4E9FGQ88151WVCV/1_t0vk8fImZRKMqll9lw-efQ.gif Blog - Designing Interfaces with Movement: Learning from filmmakers iOS 7 transition from app icon to the app https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1558312865065-PPNATVR9V760Q07Y8F8H/1_C_DWl1mh9ljfLCSkDdVbvw.jpeg Blog - Designing Interfaces with Movement: Learning from filmmakers Sample storyboards of different camera movement techniques https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1558365162248-G9R2TO0K8NQ9RG9SE8W0/1_BEpivuhSldLfdYhdIBRoNw.gif Blog - Designing Interfaces with Movement: Learning from filmmakers Apps fall onto the Home screen after unlocking the iPhone on iOS 7 https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1558365302194-S21B029HMX5OIZWV5E7K/1_kzhgXM3aeSmlw4DdqfWvTQ.gif Blog - Designing Interfaces with Movement: Learning from filmmakers example of the “Parallax” effect https://seancrowe.com/blog/2012/2/01/building-trust-in-user-research monthly 0.5 2019-05-20 https://seancrowe.com/resume daily 0.75 2022-05-05 https://seancrowe.com/contact daily 0.75 2019-06-30 https://seancrowe.com/portfolio/great-big-story daily 0.75 2019-07-08 https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1562545696165-KSJEJ6DC1MBQRYKE1P1Z/GBS+header.png Great Big Story https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1560135804882-LSWP884QTOE7XTOITFXJ/IMG_0181.jpg Great Big Story https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1558767190475-10FYSYNSAVVULTDNTKDC/gbs_image9.jpg Great Big Story https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1558765617708-M4TOGM97EV2XNPOFWUCI/gbs_image1.jpg Great Big Story https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1562545763599-PR1OAIAXX3VK5VLQIDIL/gbs_hero.png Great Big Story https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1558766060239-VH6XG4XYZ9WWMTB7BHHE/gbs_image6.jpg Great Big Story https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1558766443068-KE0G1HFQY27HXYQ7T4AY/gbs_image15.jpg Great Big Story How might the layout respond to different viewport widths? https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1558766389580-UG1K38X78IBLD17UAN3B/gbs_image5.jpg Great Big Story How might direct link URL vs. browsing experience be different? https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1560137509719-XCSMT8BEILFNR741CK3A/Screen+Shot+2019-06-09+at+8.17.51+PM.png Great Big Story https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1558766230443-KK94BMQ1PMVLI5JUT8WH/gbs_image3.jpg Great Big Story https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1558765516978-XJPQDQQTK7MGDIG36UFM/gbs_image10.jpg Great Big Story https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1558765967935-DDHDRSKKGPUFWDZJM6KX/gbs_image11.jpg Great Big Story https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1558766179690-VI12GFLZAOKRANT6IHSU/gbs_image2.jpg Great Big Story https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1558765836446-5L6SMN29BR8XMCCA2J9T/gbs_image8.jpg Great Big Story https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1558765462549-XD8Q9GUS0Q28PUI75W4R/gbs_image16.jpg Great Big Story https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1560135725745-QFSFJO4WTDACQT20NYNG/IMG_0173.jpg Great Big Story https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1558765564609-KDAO6GYBB2XCYCYPHI9R/gbs_image13.jpg Great Big Story https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1558765868116-9NMXRDNNXFBXHVWG23KR/gbs_image14.jpg Great Big Story https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1558765811569-9YIWSCB0X0Z6V5DTGQHP/gbs_image12.jpg Great Big Story https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1558766646856-SZW1UEAFBR5M611WQLBA/gbs_image7.jpg Great Big Story https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1558766248195-36SOOY5XRSG1EEDT32NC/gbs_image4.jpg Great Big Story https://seancrowe.com/portfolio/bookspan daily 0.75 2019-07-07 https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1560140440953-AI2UZ60QHYAU153LNLCG/20140806_bookspan_ValueProposition.jpg Bookspan An early breakdown of the core value proposition for the service and how that would be reflected within the service offerings. https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1562542432203-T5O80LNAIT8VNA8CASC4/Bookspan+header.png Bookspan https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1560142308007-J7OB4G86ZX2586JAYO4B/image-asset.png Bookspan https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1560142205406-O51I97VG33WDFYIG1EUI/image-asset.png Bookspan https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1560141568200-J6A420I41T7JH1ANEQQQ/Screen+Shot+2019-06-09+at+9.35.30+PM.png Bookspan https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1560138407456-O6KR8RZ4JZ01SY4P66SF/bookspan_ClubLogos.png Bookspan https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1560141792839-SN4N922L2J26KXH3P9HC/Screen+Shot+2019-06-09+at+9.35.05+PM.png Bookspan https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1560141698829-5ZRHXJ6UHK946BM819YK/image-asset.png Bookspan https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1560140267327-5T4RD0BYNXS9HIHUR7JF/bomc_Mailer.jpg Bookspan The current business still relied on mailer catalogs for a large portion of its audience. https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1560142323249-6LUN9U0XKT12F5HSW2N6/image-asset.png Bookspan https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1560140287502-ZH9Z08L9QBU1O5ZU8CMC/bomc_Website.jpg Bookspan The current website was perceived an e-commerce store not a membership service. https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1560140390075-CFRSFFMZC5V7QXPN1WFL/20140801_Initial_Sketch_Concepts.JPG Bookspan To validate new business model ideas, we sketched ideas to see how clearly we could communicate through an interface. https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1560142234813-7O8BI07HTF2XFPFUWWUE/Screen+Shot+2019-06-09+at+9.49.20+PM.png Bookspan https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1560140792839-BTRE1BI4OV8YROQTUARO/20140806-Sketch_2.jpg Bookspan https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1560140819784-1NKN0RF0CVU11CU76RHS/20140811_Sketch_Hovers.jpg Bookspan https://seancrowe.com/portfolio/empathy-toolkit daily 0.75 2019-07-01 https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1560234622638-Z56B53VOEOO3HAFVEB7O/deck_InvestingMentalities.JPG Empathy toolkit https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1560234547676-RCDRFRLIH4RBXP6UZL2K/Screen+Shot+2019-06-10+at+11.28.21+PM.png Empathy toolkit https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1560231721773-1D7MKTR06YNTDVFXC1NZ/Screen+Shot+2013-12-18+at+4.08.48+PM.png Empathy toolkit This excel screenshots shows only a small sampling of the data we received from each participant with a bit of organization and color coding by deck to make scanning easier. https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1560233769290-H4HZ0K28ZR557UMQISXA/IMG_0820.JPG Empathy toolkit Initial model for different external events that may affect a user. https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1560233846670-Z37OOH8I9EXNDI5TD8B1/personaWkshp_CorePersonas.jpg Empathy toolkit Initial breakdown at core user archetypes. https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1560232096094-WQKTUAV8BITHVR65LAJ4/Screen+Shot+2019-06-10+at+10.46.57+PM.png Empathy toolkit https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1560233936488-M4A4TJK8ZVDKPUWFT8X7/image-asset.jpeg Empathy toolkit Even at the beginning of the project, we anticipated our research findings being extensive enough to warrant a card-based persona tool. Here's an initial prototype to experiment with the idea. https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1560234127756-H8CEIIWE5J9CH9UVTG9X/image-asset.jpeg Empathy toolkit https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1560233624263-STWR3LSA099XKZXCG2BV/IMG_0860.JPG Empathy toolkit Our initial hypothesis of user behavior model. This helped guide the questions for our research protocol. https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1560234686545-W3PY3CLDMQYKJTOV2MIY/deck_Career.JPG Empathy toolkit https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1560233477507-MH8UK90Z10SYN9SX6020/IMG_0748.JPG Empathy toolkit https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1560234637537-HV92GYBFX9EC8KXIIG0B/deck_Relationship.JPG Empathy toolkit https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1560234750348-A8IHPTGODNQ8GGSMTMYD/deck_LifeStages.JPG Empathy toolkit https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1560234014656-5MT3IHMLQX3LGBEXYK8M/IMG_0962.JPG Empathy toolkit https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1560231512369-TGYJWZ2OXE56JXCFE1NC/Screen+Shot+2019-06-10+at+10.37.45+PM.png Empathy toolkit https://seancrowe.com/portfolio/xero-expense-claims daily 0.75 2022-05-05 https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1562544875571-JMXRCT46D72XN9K0X4ET/xero-expenses-header Xero expense claims https://seancrowe.com/portfolio/learnvest daily 0.75 2019-07-07 https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1562542391624-MJWM4ICAU4R5ICV3RRPH/Learnvest+header.png Learnvest https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1560920590761-RQKZNNWKJCYLEMSW4JYL/learnvest_Blazewater_full_03-debts-loans.png Learnvest Some accounts were cross-linked with other items such as jobs and properties. https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1560917423434-XGAQ607OHLKULYTKRO4W/IMG_3066.JPG Learnvest https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1560922921152-GFCA8DUGP7F5G166OAXA/learnvest_OG-form-cropped.png Learnvest The original input forms – All inputs were side-by-side https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1560917792883-E2RB3LVAVPES2TAQ2FHJ/learnvest_New-facts.png Learnvest https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1560917186068-24615TJ1OLK203EQ3DQA/learnvest_OG-facts-cropped.png Learnvest Example of the UI when I inherited it in late 2015 https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1560919258225-DIVZTMOJACZLM0187TCS/learnvest_MyFacts-networth.png Learnvest Unfortunately, the client-facing version of this information was superficial and didn’t provide the planners enough details. https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1560920240501-NI8QXA12NYIJK4Q60EJA/learnvest_Blazewater_full_03-assets-bank.png Learnvest Italicized orange type created emphasis on warnings or missing information that the planner should ask about. https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1560920437498-M5ELIPMGMU2EZ4FFV7FL/learnvest_Blazewater_full_03-debts-cards.png Learnvest Primary + Secondary value pairings allowed for greater contextual information but still optimized for scanability. I also strived to keep column alignment — asset contributions and debt monthly costs are aligned to help the planner know how much money is being spent. https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1560920270743-Y4CKPJ2AJ1RMCRX1EUTB/learnvest_Blazewater_full_03-assets-retire.png Learnvest For some accounts understanding current contribution amounts was critical to understand spending and get the algorithm’s match accurate https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1560920988955-R3PR59ENHDA13Y2WQ6QO/image-asset.png Learnvest https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1560923017931-K26CJKN2284P5TSQJNLH/learnvest_New-form-cropped.png Learnvest Updated forms – Clear groupings and only related data was displayed side-by-side https://seancrowe.com/home daily 1.0 2022-05-05 https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1562544569920-114B5P0CZF7AX9P8RRWK/Xero+header.png Home https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1611692701421-6FIIV5DZXTBPDFART76D/D76F037E-95D0-4B36-AC8D-70C39631D848+copy.jpg Home Designer, dad, cyclist, sci-fi nerd, and octopus enthusiast https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1562545661530-MXRV0DNOYPQ1PLSHUK4T/image-asset.png Home https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1558310716872-82J9T5BH29IB86II80JT/001.jpg Home https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1561865190176-MFJH277CZEL2HZGUGWRB/image-asset.png Home https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1562543386109-WRK0GSVDRK2E065651LQ/NM+connect+header.png Home https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1562542344292-ZG29I8K9447P0SIRSFD0/Learnvest+header.png Home https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1562541886942-UYV8OMMKQTG258UD3FCK/Bookspan+header.png Home https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1562541084279-WGIIWQBUU7B8OXKM1KQO/MS+header-2x.png Home https://seancrowe.com/portfolio/morgan-stanley daily 0.75 2019-07-07 https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1562540787218-HVDO1LBOBQJZVM8EMH27/image-asset.png Morgan Stanley https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1562137055325-KKMJCZ0ZE4MFNJ48SCU4/image8.png Morgan Stanley https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1562134812614-LTMRMTL9MG5FJBSFAY0X/image2.png Morgan Stanley https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1562172847293-ZH67ZN7UJVC1Z5EU7JEX/Screen+Shot+2019-07-03+at+12.48.04+AM.png Morgan Stanley https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1562135839223-J80KRLKEXAU6XP7HMXAF/image11.png Morgan Stanley https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1562134677630-JF0VAH8RTOV8M07A4K4G/image15.png Morgan Stanley Sitemap for initial app scope https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1562134932923-QZK5WZ4FCYCE8SN6T89R/image13.png Morgan Stanley https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1562136414875-2JFJ8H1X66C8LGHA3SJC/image12.jpg Morgan Stanley A horizontal 'card' dashboard for the home screen that would then allow the user to jump into any of these primary sections. https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1562540917237-W8IHFQ4D3MDOSX4DZPV3/image-asset.png Morgan Stanley https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1562135710295-RZYT05FNJME0492POR6S/image10.png Morgan Stanley https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1562137075878-CAZ5NPUO80EK9AFHYPPQ/image1.png Morgan Stanley https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1562172923874-X64UQC3NVX9ZW3KQ30PG/Screen+Shot+2019-07-03+at+12.43.37+AM.png Morgan Stanley https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1562540738982-0DIMUVW2OBSAFE2Z9LPO/MS+header-2x.png Morgan Stanley https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1562172826555-68KW6HDLNOYRR5Q72M5M/Screen+Shot+2019-07-03+at+12.47.30+AM.png Morgan Stanley https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1562134886992-71Q5F0N5K39W7T2WBUP0/image14.png Morgan Stanley https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1562134833785-CQQIR0KUS2OWEK1009IP/image9.png Morgan Stanley https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1562172801704-VUGU0222XPDK5NVK9FP9/Screen+Shot+2019-07-03+at+12.40.56+AM.png Morgan Stanley https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1562135123752-RRCN8GKEZY17Q9UWBIBB/image4.png Morgan Stanley Our unconventional concept on making the conventional tab navigation work with a deeper IA https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1562136466226-NVTZAWTHLS09D1TN09SK/image5.png Morgan Stanley A side drawer / hamburger menu pattern https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1562135479538-V9RO2T2O14GK0FS7WK41/image-asset.png Morgan Stanley Users had at least 5 accounts, so the first screen in the app needed to display all of the accounts and their various balances to help them answer "How am I doing?". https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1562135818067-YFT2H8TK4AZATF2OQ7QW/image7.png Morgan Stanley https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1562136386745-52165U172AMC9GJ1KNCH/image-asset.png Morgan Stanley A launchpad navigation pattern that would work on either iPhone or Android https://seancrowe.com/portfolio/northwestern-mutual daily 0.75 2019-07-15 https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1563164399177-S6293SAQN57W7HSIOVRN/Screen+Shot+2019-07-14+at+8.09.11+PM.png Northwestern Mutual https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1563164356321-8J9C39O94ILCFRBKG6MU/Primary+context+designations Northwestern Mutual https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1563169373292-TTVNUOB1LY3T3QABQ0HS/image-asset.png Northwestern Mutual Remote brainstorming and affinity mapping activities https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1563169493053-GAE1RFGG0IV8LU85EFP2/nmc_realtimeBoard_MentalModelTasks+copy.png Northwestern Mutual Mental model activity and mapping https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1563170508980-RDW41Q2OXV0DHMZB3JEI/nmpx_IAtesting_OverallResults.png Northwestern Mutual The was almost no difference in success rate, but it was clear that org model 3 took was fastest for user’s to complete. This encouraged us to take a closer look at each task. https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1563170275790-P117L007S9XD9N2CYQ34/nmpx_IA_01.jpg Northwestern Mutual https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1563171306228-VWMD2KSGOGO28L92IZ1N/nmpx_finalHeader_futureState.png Northwestern Mutual Future state information architecture with final visual design for NM Connect. This provided a glimpse into how the tool’s top level structure might be extended to support other apps for meeting management, business insights, and workload alerts. https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1563170316966-G63SMFY8H1ZTEKJF2HN5/nmpx_IA_03.jpg Northwestern Mutual https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1563170669404-Y8K0T8KD5FUBHACDOAA9/nmpx_IAtesting_TaskResult.png Northwestern Mutual At the individual task level, organizing model 3 provided higher success rates with less clicking around. With these results, we choose to move forward with the organizing model based on around content types. https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1563163590697-T4AVO2B0DT9BATQSX46I/nmc_uniqueVisitorsByRole_SixMonths_2016.png Northwestern Mutual ~July 2015 to Jan 2016 unique visitors https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1563166867486-DHZE9N00F0KH4L8JGJ9P/nmc_header_iteration01_searchContext.png Northwestern Mutual Search screen with a global nav focused on managing the user’s own account. The focus here was on the nav structure and less on layout of the Search screen itself. https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1563168201983-1NSLZ002WPJ6BRIWSZDV/nmc_secondaryFilterWF_separateMenu02.png Northwestern Mutual Concept 2 - “Separate menus” https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1563166894360-VPG4ROODYJCGTQ90HN0F/nmc_header_iteration01_clientContext.png Northwestern Mutual Client screen with improved visual hierarchy and contextual navigation structure https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1563163804852-12HCIN2I5MTX6CK70SK0/nmc_uniqueVisitorsByRole_Jan2106.png Northwestern Mutual https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1563170297605-NUP90O434RV3BVIE0UGR/nmpx_IA_02.jpg Northwestern Mutual https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1563164450537-6MYG48F80EYJ9NV5G4SZ/Screen+Shot+2019-07-14+at+8.09.15+PM.png Northwestern Mutual Diagram to illustrate how the different context are connected to insurance products https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1563161454791-OXBGTHFFWXCLILH3AG1G/nm_softwareEcosystemDiagram_2016.png Northwestern Mutual NM Connect (aka NMC) was just one of many apps and tools an NM financial advisor might use to run their business https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1563171282955-BU33ROBUQJDYNQ5CXVLP/nmpx_finalHeader_currentState.png Northwestern Mutual First iteration of the information architecture using existing content and tools. https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1563168160512-FD6UQCUWMH64CR7XH7LL/nmc_secondaryFilterWF_megaMenu01.png Northwestern Mutual Concept 1 - “Mega menu” https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1563165626061-TZ0I77G2F2FN6YCF5M8P/nmc_OGnavigation_2016.png Northwestern Mutual https://images.squarespace-cdn.com/content/v1/5c3c232145776eee4406f09a/1563159214094-7U5SMEJLCDXNVRMYY53K/NM+connect+header.png Northwestern Mutual https://seancrowe.com/contact-project daily 0.75 2025-05-12 https://seancrowe.com/all-styles daily 0.75 2025-05-12