Hi, I'm a digital product designer.
I strive to understand people and explore how digital systems & services can make their lives better.
Transitioning a decades old subscription business to be a truly digital service.
Launching a global financial institution's first consumer facing mobile app to help customers keep an eye on their investment portfolio.
Unifying multiple business expense and ordering systems into a single iPad app managers would actually use.
Reshaping personas into a modular toolkit for designers, product owners and engineers to build more user empathy.