Sean Crowe

Designer, dad, cyclist, sci-fi nerd, and octopus enthusiast

Designer, dad, cyclist, sci-fi nerd, and octopus enthusiast

As a product designer, I like solving puzzles and shaping human-centered stories to help businesses make complex systems approachable and learnable.

Since 2008, I’ve had the opportunity to build marketing websites, and consult with clients on mobile & web apps using design workshops and research-backed decisions.

These days, I’m collaboratively designing software embedded in agile teams, and striving to keep a human perspective in business decisions.



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Simplifying employee expense management

Casestudy in the works… | @ Xero | 2017 - 2019

Lead design approach and influenced strategy for a new product offering called “Xero Expenses” to help small businesses manage reimbursable employee purchases.

Getting the financial facts straight

@ Northwestern Mutual / Learnvest | 2015 - 2016

Launched a new tool for Learnvest financial planners to manage client information, build, and deliver an algorithmically generated financial plan.

Rearchitecting NM Connect

@ Northwestern Mutual | 2016

Defining a scaleable information architecture and navigation system for Northwestern Mutual’s financial advisor web platform.

Defining a Great Big Story

@ Moment + CNN | 2015

Took the spark of an idea and helped a product team create a new business to bring quality storytelling back to people’s feeds.

Evolving a historic membership business

@ Moment + Bookspan | 2014

Brought Bookspan & Book of the Month Club into a truly digital business model and service platform

Keeping track of investments; anywhere

@ Moment + Morgan Stanley Wealth Management | 2013

Launched a global financial institution's first consumer facing mobile app to help investors keep an eye on their investment portfolio.

Developing an investor empathy toolkit

@ Moment + TD Ameritrade | 2013

Communicated research insights by reframing personas into a modular toolkit for designers, product owners and engineers to build more user empathy.


Recent thoughts


I believe a good designer works with others to gain different perspectives and additional expertise because software can’t be built and delivered alone.